Spotify
x VISA

VISA came to Spotify with an initiative to support creators and creatives through their small business solutions. The challenge: find a way to connect that mission authentically to Spotify's audience and cultural DNA.

I proposed a multi-year partnership anchored in live events, featuring branded stages and top-tier talent performances designed to put fandom at the forefront of the conversation. The strategy positioned VISA not as a sponsor, but as an enabler of the moments fans and artists live for.

This was one of the first live events activations I pitched while I was still operationalizing the offering. What began as an early-stage proposal evolved into a long-term, synergistic partnership, one I'm proud to have helped set in motion.